Our primary services include those as outlined below.
If you're an entrepreneur or business leader who wants to create buzz about your product or service, then you've got to create a platform that finds, connects, communicates and engages with your audience online. At 360 Books we offer a range of publishing, marketing and branding services that include the following:
• Business and personal brand development
• Social media marketing strategies (Facebook, Twitter, LinkedIn and YouTube)
• Content marketing strategies
• Best search engine optimization (SEO) practices and techniques
• Keyword research strategies and tools
• Website strategy, design and development
• Blog strategy, creation and management
• Audience niche analysis
A website should be at the foundation of any great marketing plan. Having a website that you own can increase brand awareness, sign-ups, subscriptions or sales; build online communities and/or help you establish authority in your field. A website also allows you to have direct communication with your audience 24/7 through newsletters, polls, surveys and questionnaires.
More people are now turning to the internet to look for products, professionals or services than any other medium. The content and appearance of your site are the most important factors when determining its value, so in order to succeed online it must be both eye-catching and professional. It is important that your message be specific and that you let customers know exactly what you have on offer.
Your site should be created based upon audience needs and if you want visitors to come back then you will have to give them a reason for doing so by featuring compelling, relevant, useful content that is updated on a regular basis. Make the site as interactive as possible by giving readers things to do. Supply content that encourages conversation and provide links from the content to your discussion board, polls or social media accounts so users can interact and give their feedback.
360 Books can create a professionally designed website that will become the cornerstone of your brand. All you have to do is supply the number of pages you would like, the text you want featured on each page and any graphics or illustrations you would like to include, then simply leave the rest to us.
It is almost impossible to find errors in work that you have written, edited, proofed, read and reread. This makes it vital that you hire a “fresh pair of eyes” so your work can be viewed objectively, from a different perspective. At 360 Books we provide a complete range of editing, proofreading and rewriting services to help ensure your work is exactly as you intended it to be. We will check your manuscript regardless of genre, style or format.
We check for:
• Sentence structure
• Missing or broken words and sentences
• Word choice
• Typing errors
• Idea redundancy
Book Cover Design
We advise you to never cut cost or corners when it comes to the design of your front cover. Not only is it your best marketing tool, it is your ultimate selling point and is the first impression your audience sees of your book. Readers, retailers and reviewers alike only give your cover a few seconds before making a purchase decision about your book, so it is important that it immediately grabs attention, rouses interest and successfully communicates your message as an author.
Don’t let your book down by its cover, hire an experienced designer who specializes in visual communication and can ensure the following:
• The cover design creates interest
• It stands out in the crowd
• It effectively conveys the books message
• It is visually attractive
• Looks professional
• Is memorable
• Appeals to the target audience
• Has a poster like appearance
• Is an original design
• The title and sub-title is both clear and legible due to the font selection, size, and color scheme utilized
• Is created as a high resolution, printer-ready file that contains the correct specifications
• Files are delivered in a variety of formats, sizes and resolutions to cover all of your promotional needs.
Book Interior Design and Layout
The design and layout of your book should reflect the subject of the book and style of your writing. When designing a book’s interior, readability is key according to your particular audience, genre, style and message. Typesetting a book includes: selecting the page and margin size, selecting the fonts to be used, font sizes, the paragraph and line spacing, text justification, graphics placement, hyphenation style, headers, footers and page number placement, as well as orphan and widow control.
Know that although a computer comes pre-installed with hundreds of fonts our professional designers only aim to use two...one for the headlines and one for the body text. Two fonts are sufficient as a font family usually contains numerous styles such as italic, bold, extra bold, condensed, etc., which affects the look, shape and weight of the letters and allows enough room to provide for both consistency and variety. It is the general consensus that the use of too many fonts does not allow for a cohesive design and can be visually confusing to a reader.
As design professionals, you can be sure that you can trust us entirely with your design and layout needs.